Four Ways to Capture the Remote Worker Audience

More people than ever are working remotely, but we already know that. The pandemic made that happen. And even though a lot of organizations are inviting their workers back in the office again, some businesses have already decided to continue with a work-from-home setup. The statistics for remote working are fascinating and should not be missed by entrepreneurs: 30% are working for a fully-remote company, 44% of employees say that some of their team members work remotely, 42% plan to work remotely in the next five years, and a whopping 99% of employees would choose to work from home their entire careers if that is possible.

These numbers deserve a second look for entrepreneurs who want a new market to tap. These numbers do not lie, but it is up to entrepreneurs and marketers to find a way to exploit these emerging new demands. What do remote workers want and need? What will make them spend that money they earn from working for multiple accounts?

The Necessity of Products and Services

Many remote workers treat coffee shops and coworking spaces as their “offices,” but there is still a huge chunk of them that turned their extra bedrooms into a home office. Remote workers who have young children will most likely stay at home and turn a corner of their garage into their own office space. So what do they need when they are working from home? Surely, they need tools, appliances, equipment, and furniture that will make that space more conducive to working.

Why not go into home office renovation services? Focus only on home offices and not on the whole house. That is going to be your niche. You can start by handing out your portfolio and showing how you can turn an empty garage into a home office through garage door replacement, soundproofing, and installing more windows or lights. Make your products a necessity so remote workers will spend their money on them.

Working Environment

If you want to invite remote workers to your business, you need the right working environment. Do you own a coffee house, a private library, or a coworking space? The ambiance is important for remote workers. If your market is university students who hang out and chat all day, don’t expect remote workers to use your place to work. They will not be able to concentrate with a chatterbox beside them.

Focus also on the layout and design of your place. Remote workers need ergonomic tables and chairs and the right spacing because they want to work alone. They also need natural light, a touch of greenery, and amenities such as Wi-Fi and charging points.


If there is one thing remote workers need more than anything, it is convenience. They are working from home (even if it is not the best place to work) because they want their work to be convenient. They want the freedom to stay and go as they please. This is what your business should offer-the freedom and power to choose whatever they need from you.

Delivery services were a hit during the pandemic because it is so easy to place an order through their smartphones and wait for the food or products to arrive. This is the same principle that every business must follow to tap the huge market of remote workers. You have to offer the most convenient way possible to deliver goods and services to your customers.


Staycation hotels are now trying to invite workers over. They are marketing their hotels as a place where remote workers can both work and relax. But before this, you need to make sure that your place can provide the quietness that remote workers need. This is not something you have full control over because many factors contribute to this. On the other hand, if you make your walls soundproof and encourage other guests to observe silence, you can target remote workers.

The good news is that remote workers are used to working with headphones. These block out external sounds and contribute to a calm working environment. If you cannot ensure the quietness of the place, you can make up for it by offering massage therapy and a spa.

Remote workers as a market remain untapped largely because businesses equate them to regular office workers. They are not. They have their own special needs and demands, which should push businesses to answer the call for convenient products and services that will make remote workers more productive wherever they want to do their jobs.

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