Did you know that 87% of people will use a search engine to find local businesses? You must find new and effective ways to market your restaurant as a restaurant owner. You need a website that’s easy to use and communicates the right idea for your restaurant.
There are a lot of common restaurant website mistakes that some companies make. Following these can result in a poorly designed website that misses the mark on marketing. Read on to learn what you can do today to improve your website.
1. Poor Mobile Optimization
Mobile users are the majority when it comes to web browsing. As such, restaurants must make navigating and locating information on the site easy.
Ensure that no features are impossible to access on a mobile device. Buttons should be large enough for screens of different sizes and pages should load quickly.
Furthermore, Google ranks mobile-friendly websites higher on their search engine. Conduct rigorous testing to ensure all features are accessible and navigation is easy on desktop, tablet, and mobile devices.
2. Lack of Clear Information
Restaurant owners mistakenly assume customers can find the information quickly. This leads to increased customer inquiries and confusion.
To help customers easily navigate through a restaurant website, use readable fonts for important information. To make information easier to find, links or pages to the menu, hours, location information, contact information, and policies should be on the restaurant website homepage.
3. Slow Loading Speed
Slow loading speed has become a common problem amongst restaurant websites. This should be taken seriously because customers may become impatient and leave if the website takes too long to load.
Uploading too many large images, videos, or other media files can slow your website down. The best way to avoid this is to optimize all images and videos before uploading them. Consistent monitoring and carrying out maintenance tasks will help maintain a consistently efficient website loading speed.
4. Poor Visuals and Photography
Poor visuals and photography can make a restaurant’s website look outdated or unappealing. To avoid this mistake, restaurants should work with professional photographers to ensure their websites display high-quality images.
Professional photos will adequately showcase the menu items and entice hungry customers. Additionally, restaurants should showcase photos that accurately reflect the establishment’s atmosphere, location, and theme.
If you are looking for inspiration, you can visit these bars and restaurants. Using high-quality visuals and proper web design tools will give viewers a true sense of the restaurant experience.
5. Inefficient Use of SEO Optimization
Poor optimization reduces the visibility of a website in search engine rankings. This makes it harder for potential customers to find your business.
To prevent this, businesses should ensure the website includes relevant keywords, metadata, title tags, and descriptions. Track the performance of the website to understand how visitors find their website and which keywords work best. Focus on creating content around topics relevant to the industry.
Avoid These Restaurant Website Mistakes
There are many common restaurant website mistakes that owners make when it comes to engaging customers. The best way to avoid these problems, though, is to build a website with user experience and discoverability in mind.
Make sure the website for your restaurant shows that it is the best choice in your area. Make sure that your website is great for your customers and your business. Give it a try today!
For more tips, check out the rest of our blog!